{"id":11018,"date":"2017-10-07T10:00:21","date_gmt":"2017-10-07T02:00:21","guid":{"rendered":"http:\/\/theburningkitchen.com\/?p=11018"},"modified":"2023-01-19T00:30:38","modified_gmt":"2023-01-18T16:30:38","slug":"thai-pineapple-fried-rice","status":"publish","type":"post","link":"https:\/\/theburningkitchen.com\/thai-pineapple-fried-rice\/","title":{"rendered":"Thai Pineapple Fried Rice (Khao Phad Saparod)"},"content":{"rendered":"

\"Thai<\/strong><\/p>\n

Disclosure: This recipe is proudly brought to you by Kong Que Foodstuff.<\/em><\/p>\n

STORY BEHIND THE RECIPE<\/span><\/h1>\n

My husband worked in Thailand for about 8 years. During our stay there, we often ate at the eateries patronised by locals as we wanted authentic Thai cuisine! One dish that was a MUST for us is Thai fried rice, because its taste is very different from other types of fried rice. Thai cuisine requires a special touch, and its not easy to replicate that authentic taste.<\/p>\n

There are so many varieties of fried rice offered in Thailand that we were simply spoilt for choice. There’s Khao Phad Talay (Seafood Fried Rice), Khao Phad Poo (Crab Fried Rice), and Khao Phad Gai (Chicken Fried Rice with Lychees and Longan), just to name a few.<\/p>\n

I was very happy to be approached by\u00a0Kong Que Foodstuff<\/em> to collaborate on a rice recipe that is close to my heart – Khao Phad Saparod (Pineapple Fried Rice)<\/strong> – featuring their signature Lon Sen Peacock Brand Thai Hom Mali Rice.\u00a0\"Thai<\/p>\n

Convenient Grocery Essentials for Less<\/strong><\/span><\/h1>\n

If you haven\u2019t heard of Kong Que before,\u00a0it is a new local online grocery service that offers a simple but powerful proposition: bulky grocery essentials at affordable everyday prices<\/strong> delivered straight to your doorstep<\/strong>. Kong Que’s basic set includes Thai Hom Mali Jasmine rice, vegetable oil, eggs and sugar, and we were told it’s priced 10% cheaper than elsewhere. Not convinced, we did some homework to compare prices. Here’s what we found:<\/p>\n

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Screenshots of alternative shopping carts as of 6 Oct 2017<\/strong><\/p>\n

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Wow, we were actually quite surprised at the significant savings (10-22%)<\/strong> of the Kong Que sets compared to other retailers, especially<\/em>\u00a0since we deliberately chose the cheapest alternatives (think housebrands and bulk quantities) for the price comparison. The savings would have been even more if we had chosen to compare with mid-tier to higher end brands.<\/p>\n

If you think that’s a good deal, there’s more good news:\u00a0<\/span>From now u<\/span><\/strong><\/em>ntil 31 Oct 2017, Kong Que is offering ADDITIONAL 20% OFF all sets <\/span><\/strong>for new email subscribers. (<\/span>Update 1 Nov 2017: This offer is now over.\u00a0<\/span>You can still subscribe\u00a0<\/span>here\u00a0to keep updated on Kong Que’s latest promotions.)<\/span><\/em><\/p>\n

What’s the Catch?<\/strong><\/span><\/h1>\n

We wondered the same thing: how is a newcomer like Kong Que able to undercut the market with its\u00a0low price + free delivery model, and is it sustainable?<\/strong>\u00a0As we probed further, we found out that Kong Que’s young entrepreneur-founder George Lee has a backer – his father owns Lon Sen Food Trading, a b2b grocery specialist that has been supplying rice and essentials to restaurants and hawkers in Singapore for the last 10 years.<\/p>\n

Lon Sen’s signature Peacock Brand Thai Hom Mali rice is personally sourced by the elder Lee from the Ubon Ratchathani province<\/strong> in Thailand, a region known for cultivating the best quality Jasmine rice. It then undergoes meticulous drying and polishing processes to produce Thai jasmine rice that is aromatic, soft and light. Lon Sen’s loyal customers seem to appreciate the attention to quality, with people willing to\u00a0travel all the way to Lon Sen’s factory in Jurong West month after month<\/strong> without fail to stock up on household essentials.<\/p>\n\n\t\t